At 7u7, your privacy is not just a formality — it is a genuine priority. This document transparently explains how we collect, use, store, and protect your personal data every time you use our platform.
How we ensure your personal information stays secure, confidential, and in the right hands at all times
7u7 ("we", "Platform" or "7u7") takes our responsibility to protect the privacy of every user seriously. This Privacy Policy explains in detail how we manage your personal data — from the moment you register an account through every login and use of the platform.
This document applies to all users who access the 7u7 platform via our official website, mobile app for Android and iOS, and any official 7u7 communication channels including email, live chat, and customer support WhatsApp.
This Privacy Policy is provided in clear, straightforward language to ensure all Malaysian users can understand their rights and how we handle personal data transparently. We hide nothing in fine print or confusing terminology.
7u7 collects personal data through several means — information you provide directly during registration, data generated automatically as you use the platform, and in some cases, information we receive from trusted third parties for verification purposes.
| Data Category | Example Information | Collection Method |
|---|---|---|
| Identity Data | Full name, date of birth, identity card number, KYC selfie photo | Account registration, KYC process |
| Contact Data | Email address, phone number, residential address | Account registration, profile updates |
| Financial Data | Bank account number, bank name, deposit and withdrawal transaction history | Payment processing, payment verification |
| Technical Data | IP address, device type, operating system, web browser, login session data | Automatically during platform use |
| Usage Data | Wagering history, games played, active time, game preferences | Automatically during platform activity |
| Communication Data | Customer support conversation records, emails sent and received | Interactions with the support team |
We do not collect sensitive data such as medical information, political views, religious beliefs, or biometric data beyond what is required for standard KYC verification.
Every piece of data we collect has a clear and legitimate purpose. 7u7 does not process your personal data for undisclosed purposes without obtaining your consent beforehand. Below are the primary purposes of our data processing:
7u7 does not sell or trade your personal data to any party for commercial purposes. However, in the course of operating a secure and legally compliant platform, there are certain situations where your data may need to be shared with selected third parties:
All third parties we work with are bound by strict data confidentiality agreements and may only process your data in accordance with 7u7's instructions and for specified purposes only.
Should 7u7 be involved in a merger, acquisition, or asset sale, user data may be transferred as part of that business transaction. You will be notified in advance via email or an in-platform notification before any such transfer takes place.
Protecting your personal data from unauthorised access, loss, or disclosure is an absolute priority for 7u7. We implement multiple layers of security to ensure comprehensive protection:
While we take all reasonable precautions, no system can guarantee 100% security at all times. In the event of any security incident involving your data, we will notify you within the timeframe required by law and take immediate action to mitigate any potential impact.
The 7u7 platform uses cookies and similar tracking technologies to ensure the platform functions properly and to deliver a better experience for you. Below are the types of cookies we use:
You may manage or delete cookies through your web browser settings at any time. Please note that disabling essential cookies may affect the functionality and user experience of the 7u7 platform. Refer to your browser's guide for detailed instructions on managing cookies.
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data held by 7u7:
To exercise any of the above rights, contact our privacy team via email or the in-platform live chat. We will process your request within 14 working days. For more complex cases, we may require up to 30 days and will notify you in advance if additional time is needed.
7u7 retains your personal data only for as long as necessary for the stated purposes or as required by law. Our general data retention guidelines are as follows:
When data is no longer required, it will be deleted or converted to an anonymised format in a secure and irreversible manner. This data disposal process is carried out in accordance with strict internal procedures that are thoroughly documented.
The 7u7 platform is strictly limited to users aged 18 and above. We do not knowingly collect or process any personal data from minors.
If we determine that a child's personal data has been collected without valid parental or guardian consent, we will take immediate steps to delete that data and close the associated account. Parents or guardians who believe their child has registered an account on our platform are encouraged to contact our support team promptly.
7u7 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or newly introduced service features.
When significant amendments are made, we will notify you via:
Notice will be given at least 14 days before the amendments take effect, unless changes are required immediately for security or legal reasons. Continued use of the platform after the amendment's effective date constitutes your acceptance of the updated Privacy Policy.
We recommend that you review this Privacy Policy periodically. The "Updated" date at the top of this document will always reflect the date of the most recent amendment made.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please contact the 7u7 privacy and data protection team through the following channels:
Our team will endeavour to respond to all enquiries within 3 working days. For official data subject rights requests, please submit a written request to our privacy email along with a copy of your identification document for verification purposes.
If you are not satisfied with our response, you have the right to lodge a complaint with the Malaysia Personal Data Protection Department or the relevant regulatory authority in your country.
Effective Date: 1 January 2026
Document Version: 2.5
Data Controller: 7u7 Online Platform
Your security and privacy are our priority. Register a 7u7 account today and enjoy a safe, fair, and responsible online sports betting and casino experience.
Have questions about privacy? Check FAQ us or contact 24/7 support. See also Responsible Gaming.